search advertising

So, you want to optimize your search advertising and see more conversions and a greater return on investment? While there is a great deal that goes into the algorithms that Google and other major search networks use to determine placement, one essential part of this process is utilizing negative keywords to eliminate the possibility of your ad showing up for searches that have nothing to do with the product or service that you offer. At Ad House, we have all the bases covered when it comes to digital marketing and we want to make sure all the details of your campaign are correct, so you can see success in your search advertising.

What are negative keywords, you ask? Essentially, these are words that may show up with a key term you are bidding on in a search query, but that you really don’t want to show up for. For example, maybe you’re selling car insurance you might want to include phrases like “life insurance” and “pet insurance” in your negative keyword list so that you aren’t showing your ad to people who aren’t interested in what you’re selling.

A great way to inventory your keywords and craft a killer list of negative search phrases is to take a look at your Search Terms report. And we don’t mean just once. Look at it often in order to curate an effective list and eliminate any waste in your advertising budget. In addition to taking a close look at your AdWords account and Search Terms report, it isn’t a bad idea to go straight to Google and search for some of your keywords. Scroll all the way to the bottom and look at the “searches related to” section to get some ideas of what to include as you begin your negative keyword list. You can use AdWord’s Keyword Planner tool similarly.

If you’re using your negative keywords list well, you can save a lot of money on your search campaigns, and channel your funds more effectively to a receptive audience because at the end of the day, while Google wants its users to have a positive experience, the search auction is directed by a computer and there is plenty of room for error if your campaign isn’t up to par. Creating and monitoring negative search keywords for our clients is just one of the many things we do to propel our “>digital advertising clients to success. We create pitch-perfect landing pages, ad copy, keyword lists, targeting, and remarketing to make sure you see results. Ready to get started?

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