I guess the answer to this question depends on how you look at it. Do you want to help grow your business, reputation, and be able to post relevant content for free? If the answer is yes, then I guess it’s pretty important.

Don’t look at social media as a chore or something that ‘kids these days’ are into. Look at it as a tool and a resource. If you look at it as a component of your overall marketing strategy, then you will start to see the bigger picture and how you can utilize its strengths, and be cautious of its weaknesses.

Social Media in business is no longer a choice, the people who utilized its resources early on are reaping massive benefits today. Things are happening every day on social media that are building an image and defining your industry… whether you’re a part of it or not.

Social media can be used for marketing and engagement and can be a very effective tool in getting the word out and creating buzz about your product or service by encouraging an online conversation.

When you share, pin tweet, post, etc. all of your friends/followers see it… as soon as someone likes, retweets, favorites, re-pins it, all of THEIR friends see it… and so on and so forth. It’s a ripple effect. That’s why so many people get “famous” overnight by posting cool videos, articles, pictures, etc. The more you post, the more friends and followers you will get and then you are just making that pool wider, so the ripple can reach even farther.

Ad House Advertising is available to help you set up and manage your social media profiles, post and blog on your behalf, implement a reputation management campaign, and much more!

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